Nintendo 1) Launch spot for the highly successful Game Boy Advance, shot entirely in Vienna, Austria. Cannes Finalist. 2) TV inspired by the movie Braveheart, introducing a line of Nintendo hardware, shot on a cattle ranch outside Sydney, Australia. 3) Part of a campaign promoting a motocross game that allows gamers to get big air, also shot near Sydney. 4) Digital content aimed at the frat-boy crowd—not the typical Nintendo audience at the time. The video was #1 on Ad Age’s creativityonline.com for six consecutive weeks and awarded in London’s D&AD show—proof that poor taste transcends all boundaries. We also picked up two Cannes Gold Lions for our use of alternative media. 5) Two scenes of eye-candy from the GameCube launch. 17-day shoot in Rome and a month of post in Paris. (Boy, those days are gone.)