Sealy Thanks to our “It’s a Sealy” campaign, the #1 mattress in America had become synonymous with fast, uninterrupted sleep. A minor sponsorship of the Summer Olympics led to a fully integrated campaign, which immediately became so popular among retailers that even Sealy Australia ultimately ran the campaign in support of their team. Garnered the agency’s first-ever Cannes Lion and was awarded in The One Show, among others. Creative team: Bill Starkey and Rich Parubrub. Director: Jeff Gorman.