Stearns & Foster Print for the premium mattress manufacturer. In a world of inflatable beds and “space-age” foams, we focused on old-school craftsmanship and superior materials. Creative team: Rich Parubrub and Bill Starkey.

Headlines:

How do we measure the efficacy of the world’s finest mattress: In bodyweight-to-coil ratio, or in hours overslept?

Belgian damask. Cashmere micro-denier fiber. Pure New Zealand lamb’s wool. At what point do the $600 Egyptian cotton sheets become redundant?

Mattress design so revolutionary, it immediately renders one incapable of reflecting upon design.